Features
| Customer Pain Points | Relieved Through |
Effective management of online marketing campaigns and banner ads
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 | The need to organize and manage effective online marketing and banner advertising campaigns. |
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| The Marketing Engine plug-in, an ad-serving application, enables easy online proprietary and 3rd party advertising management capabilities, including ad customer management, ad group design, ad targeting and personalized ad-serving, pre-integration with leading e-mail and list server packages. |
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Deals/promotions management
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| The necessity to conveniently manage the website promo content and track its efficiency. |
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| The Deals Management System provides for an easy deals/promotions management, as well as visitors' activity tracking and analysis based on the banner ad exposure and clicks frequency. |
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Multidimensional web analytics generation capabilities
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| The necessity to obtain reliable web analytics about the site performance with regard to the visitors' activity. |
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| The Web Analytics (Reporting) Tool allows obtaining fast multidimensional analytics on the website performance. |
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